NLB became the main sponsor of the legendary Golden Fox skiing competition. Wanting to pay tribute to the city, its people, the Fox, and its fantastic stories, the bank launched the campaign Golden Fox. At home in Maribor. It placed the people of Maribor at the heart of a unique experience and turned the city into a living storybook of the Golden Fox. Even a year later, when the competition was cancelled in Maribor due to a lack of snow and held without fans because of the COVID crisis.
