Speeding is the leading cause of fatal traffic accidents in Slovenia, responsible for 35% of road fatalities. Every year, it claims an average of 33 lives. Lives that leave behind a painful void. Every road traffic death affects an average of 113 people. To raise awareness of this danger, we launched the Great Speed, Great Void project. We portrayed the loss felt by loved ones as a literal void. And tailored creative solutions across channels to high-risk groups in traffic.
